Friday, 2 October 2015

Focus group analysis



To find out if our idea worked and if the themes were strong enough for our music video we asked a few students that fitted our target audience description some questions. In the interview we asked the respondents various questions about the indie genre, successful music video conventions and what they would expect to see in our video after we explained the ideas. The feed back that we received from the questions was very helpful as it supported the ideas we had and it gave us some new ideas to play around with. We found that the audience would be interested in seeing a dominant feature of the main artist singer with a few feature shots of the female love interest. The settings they also recommended were of places that teenagers would hand out and scenes that highlight the relationship between the two characters. This feedback from the focus group will help our music video become successful and as a group we will frequently refer to the feedback throughout the construction process. 


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