Questionnaire analysis

We conducted a survey to gather primary data on what people’s opinions were for music videos. To carry out the research we used an online survey website called ‘Survey monkey’ and in total we got 50 responses. The mix of qualitative and quantitative data provided us with a range of information that we could use for when we produced our music video.

Question 1: How old are you?

This was a basic question however crucial to finding out what age range we should target for our music video. 86% of the responses we got said they were in the ’16-21’ age range which suggests that’s the target age that would be interested with our music video. This information also lets us keep in mind what is appropriate for this audience to see in our magazine and not use any explicit shots. 

 

Question 2: What is your gender?

The results here show that out of the 50 responses we gathered 36 of them were from females with the remainder being males. This data will be useful when looking at the other responses we gathered as most of the responses are female opinions.

Question 3: What is your occupation? (You can select more than one response)

It was decided that we would give the survey participants to answer more than one as the options can overlap. It is clear from the data that the most popular choice was ‘student’ and ‘part-time’ which tells us that we would receive a better response from these groups when we release our music video. From this information, we can adapt our music video to suit themes and scenerio’s that ‘students’ or ‘part-time’ workers undergo so that they see themselves in the video and for the video to feel realistic. This will make our video successful as they feel encouraged to watch the video due to the familiarity. Therefore, our indie theme will suit this audience well as it is not based on wealth or flashiness unlike Hip Hop music videos.

Figures:

Unemployed: 5

Part-time: 22

Full-time: 4

Student: 33

Other: 1

Question 4: What is your favourite genre?

The most popular genre selected by the respondents were pop, R&B and Indie. This feedback shows there is a high interest in the three segment and a lot of potential for use especially with us targeting an indie audience.

Figures:

Pop: 13

R&B: 11

Hip hop: 1

Country: 2

Grime: 0

Indie: 10

Jazz: 0

Rock: 8

Other: 5

Question 5: Do you like music videos?

Question 6: In your opinion what makes music videos more appealing to watch?

This question gathered some qualitative data as the respondents gave us their opinion on what was more appealing in music videos. There was a mixed response however there were 3 main things that was repeated throughout the response. These include: Attractive characters both male and female, lots of shots of the artist, a storyline that the audience can follow. This is going to be something that we keep in mind when we create our music video as those are the features that attract the audience.

Question 7: What type of music video do you prefer?

Before carrying out the survey, our group had considered the idea of doing a narrative based music video due to its high frequency in appearance in Indie music videos. The results that we gathered support the idea of a narrative, so therefore we plan to stick to it. It also showed the impact that the style of music video has on the audience watching. For example, performance style music videos were the least favourite in this survey, so it suggests that audiences are less likely to watch the whole duration of a music video.

Figures:

Narrative: 32

Performance based: 8

Concept: 10

Question 8: What service have you heard of that allows you to watch music videos?

This was another open question to the audience that allowed us to generate qualitative data. The most popular service that was reported by the respondents was YouTube with Vevo coming to a close second. This indicates to use that YouTube is the best service for our music video as it reaches a global audience and is accessible.

Question 9: What stands out the most to you in music videos?

Mise en scene was the most popular choice followed by camera shots/movement. The reason behind this could be because that is the most noticeable features of a music video. This data tells us that we must take some time working out camera shots/movement and mise en scene when creating our music video as they stand out the most in music videos. It will also help with our narrative and making it understandable for the audience to read.  

Figures:

Editing: 7

Camera shots/movement: 20

Sound: 15

Mise en scene: 28

Question 10: How many music videos do you watch a week?

This question allowed us to establish the popularity of music videos and the frequency in which people watch them. The most popular amount was the ‘6-11’ per week option that had 34 respondents answer that.

Figures:

None= 3

1-5= 34

6-11= 8

More= 5