Friday, 29 January 2016

Final digipak





Following my audience feedback, I carried out the necessary alterations to the CD and third image. I was recommend to remove the title James Bay as the colours that were used conflicted with the overall colour scheme and the sizing difference of the texts looked messy. Therefore, I have neatened the page by bringing the album title closer together and having a consistent size font throughout as well as moving the title further up the CD. 

Additionally, the size of the third image has been increased so that it takes up more space and stands out further. In the past there was a lot of white space that made the page look boring and standout from the other images, to overcome this I decided to insert the lyrics of all the album songs onto the background to fill the space and add a unique as well as personal touch to the digipak. It also gives the audience a glimpse into what the album is about and draw their attention to that page when they otherwise wouldn't.

On the back page, I added a copyright notice on the bottom of the back cover, which is a common feature on CD's that protect them from being copied or reproduced. 

I am happy with the final appearance of my digipak as I feel that my artists can be clearly seen in all the images and there is a sense of brand identity throughout the promotional package. 

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